Are you thinking of selling your home in Metro Detroit? To Sell for more money, look for these top real estate agent skills.ย
Youย Want These Top Real Estate Agent Skills When Selling Your Home
Selling your home in Metro Detroit is a significant decision. It’s likely one of your biggest investments and a place filled with cherished memories. With so many emotions involved, you need someone who understands your perspective, knows the ins and outs of the market, and can expertly guide you through the selling process.
That’s where a top-notch listing agent, also known as a seller’s agent, comes in. Here are some essential skills your agent should have:
The Ability to Simplify the Complex
Some agents might use fancy real estate terms to impress, but you shouldn’t need a dictionary to understand them. A great agent will explain the housing market clearly and what it means for you. They’ll ensure you’re always in the loop, making it easier to feel confident about your decisions. As Business Insider puts it:
“Choose an agent you feel comfortable with and who makes complex information easy to understand.”
A Data-Driven Approach to Pricing
While choosing an agent in Metro Detroit who suggests the highest asking price for your home might be tempting, this strategy can backfire. Overpricing can lead to your house sitting on the market longer. A great agent will openly discuss pricing, backing their recommendations with solid data. NerdWallet advises:
“Pick an agent who supports their pricing recommendation with market knowled.”
Let’s Work Through The Steps On How to Price Your Home
Step #1: Get your Instant Home Valuation Report. You will need it for Step #2.ย
Step #2: Your Bridge Access to the Multiple Listing Service
I’ve provided you access via a bridge to my Multiple Listing Service account (MLS). You have full access. Start by looking up homes that have been sold and comparing yours. I’ve provided a video on how to use the MLS. Look up what you think you could sell your home for. Also, look up the range provided by your instant valuation report. Don’t forget to check your sub and finally do a search based on what features your home has. โจ
Macomb County Sold Home Price
Oakland County Sold Home Prices
Skilled and Objective Negotiation
Selling a home in Metro Detroit can be emotional, especially if you’ve lived there for a long time. This emotional attachment can make objective negotiations difficult. A skilled agent will handle negotiations calmly, keeping your best interests at heart and using their market expertise to secure the best deal. Mortgage Daily News Mortgage notes:
“Listing agents help make the home-selling process smoother and less stressful by securing the best deal possible.”
Essential Tech Skills for Today’s Market
In our tech-driven world, a professional real estate agent in Metro Detroit needs a wide range of skills to stay competitive and offer exceptional service. Key skills include:
- Tech Savvy: Familiarity with real estate technology: Chat GPT ~ WordPress and Web Development for Your Property Web Page ~ Built-in Chatbot ~ Add a ChatBot for meta advertising like Facebook, Instagram, and Threads, to name just a few.ย
- Social Media Proficiency: Effective use of platform paid advertising for Facebook, Instagram, Thread, TikTok, LinkedIn, and YouTube for marketing and client engagement. They must know how to set up retarget ads and stay in front of interested buyers.ย
- Online Website Chatbot: Potential buyers may have questions about your home, so having an online chatbot to get immediate answers keeps them focused on your home, not the competition. They can also schedule an appointment.ย
- Digital Marketing: Skills in SEO, content creation, email marketing, online advertising, website and social media chatbots to reach a broader audience.
- Virtual Communication: Proficiency in video conferencing tools like Zoom or Microsoft Teams.ย
- Online Presence Management involves designing, programming, and maintaining a professional website, as well as leveraging real estate portals for visibility.
- Photography and Videography: I have basic skills in taking high-quality photos and videos of properties. I prefer hiring a professional for Aerial views of the exterior and interior.ย
- Mobile Applications: Using mobile apps for accessing listings, client communication, and document management.
- Cybersecurity Awareness: Protecting client data and ensuring secure transactions.
- Tech Support Skills: Troubleshooting everyday tech issues clients might face.
- Data Analysis: Analyzing market trends, property data, and client feedback to provide you with valuable insights.
Bottom Line
Whether you’re a first-time seller or have been through this several times before, a great listing agent is crucial for your success. Connect with a skilled local expert to guide you through every step of the process. If you have any questions, let’s chat๐ค